Broadway’s $900 Ticket Problem: Why Streaming Is the Solution

“Until we expand the Broadway model beyond the box office, ticket prices aren’t going to drop. They can’t. The current system just doesn’t allow for it. Streaming is not about diluting the magic—it’s about sharing it. With the kid in Kansas. With the teacher in Detroit. With the parent who wants to introduce their child to Shakespeare but can’t swing $900 for Othello.”

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