It is through telling stories that humans communicate, and problem solve. We tell stories to gain empathy, to make money, to steer one to action, to gather support, and (not nearly often enough) to teach. When I purchase a newspaper, I expect to find the facts presented without bias. When I find out that I have been misled or flat out fed false information, I feel manipulated and betrayed.
Readers have expectations, some of which writers have a responsibility to acknowledge. If one picks up a novel from the romance section, there are specific points that the story must hit on for a reader to feel as if they have indeed read a romance novel. The storyteller has a bit of flexibility, but at the heart of the story, there needs to be, well, heart. When I write a play, I know there are certain things that the audience expects, and some things that I have the power to change to convey the message that I wish to send. I have certain obligations as a storyteller that I stick to for me to feel like I have done my job.
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