Posts in Observations
How Theatre Producers Can Use Alternative Marketing Activations to Build Brand Awareness

“You’re asking the wrong question if you’re trying to replicate the “live theatre experience” over digital spaces. Instead, ask how does my audience engage with my show’s brand outside of the two hours they’re in the theater (if they ever even see it in person)? How can I extend my show’s brand to different formats I haven’t yet considered or explored?”

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