Posts in Observations
Five Times Theatre Has Educated Me About Racism

“Theatre isn’t a 'white art'. It’s just an Art. However, it would be naïve and hypocritical to say it hasn’t benefited from systemic racism and that it’s not full of white privileges. Of course, change is on its way, and even with our theatres closed still due to the pandemic, we can start the change now. So here are five times I questioned myself and my privileges thanks to the theatre. “

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How Theatre Producers Can Use Alternative Marketing Activations to Build Brand Awareness

“You’re asking the wrong question if you’re trying to replicate the “live theatre experience” over digital spaces. Instead, ask how does my audience engage with my show’s brand outside of the two hours they’re in the theater (if they ever even see it in person)? How can I extend my show’s brand to different formats I haven’t yet considered or explored?”

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