Posts in Observations
How Theatre Producers Can Use Alternative Marketing Activations to Build Brand Awareness

“You’re asking the wrong question if you’re trying to replicate the “live theatre experience” over digital spaces. Instead, ask how does my audience engage with my show’s brand outside of the two hours they’re in the theater (if they ever even see it in person)? How can I extend my show’s brand to different formats I haven’t yet considered or explored?”

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Selecting a BFA/BA Program? : A Checklist of Questions To Ask

This is the time of the year where the college decision process should be finalizing. A decision like this should not be made hastily. Take your time and do the research that's most important to you. But if you or your parents aren't exactly sure what to do first, here is a checklist of things to ask colleges as you come down the final stretch of making a decision.

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